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Posts Tagged ‘ppc.ppc mastery’

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The first week of PPC Mastery was mostly basics to bring everyone up to speed with setting up Google adwords account and getting familiar with the interface. Now the 600 + webinar attendees did get to actually look at the actual live adwords campaigns of a 7 figure earner that produces 300 -450 leads per day. (PRICELESS!!) Not only that, Jonathan Budd actually went over specifics in detail of many of his “live” campaigns explaining the “whys” and his thinking and strategy in the campaigns!

Mark Hoverson took over PPC Mastery webinar #2 and sent experience marketers into a frenzy as evidenced by the amount of activity on the private community forum.

First, I made a quick video to drive home a main point that ALL pay per click marketers should see if they do not want to waste THOUSANDS of dollars with Google adwords.

The Other Golden Nuggets From Webinar

To maximize your investment in your pay per click marketing after you have ads performing at 2% or higher and your capture pages are capturing at 15-20% you MUST HAVE the proper follow up! This should be planned out as thoroughly as your PPC campaigns to start with. Get the most bang for your buck right from the start and if you are already doing PPC and not getting results…..pause your campaigns and get this right now!

Most pay per click marketers are concentrating on the mechanics of keywords, adwords groups,and capture pages and building a huge list only to lose people faster than they can PAY to get them with PPC! The reason Jonathan gets 300-450 leads daily that he converts into patners in his multiple MLMs,sales of his tools,sales of his 7 figure system,and more back end sales is due to the mastery of his follow up!

**IMPORTANT**

Think of your ads and capture pages as the “DOORWAY” to your store…your brand….your world…a cool place to hang out and learn awesome stuff…and get some cool FREE stuff…and become a part of the cool community created.

This is the “ENVIRONMENT” they opted into!!

Can you see how you need to think of it as a natural flow of one into the other. The ads and the capture pages “ATTRACT” the exact kind of people you are looking for and they end up in the exact place THEY wanted/opted into.

Temp….piture of store here….

The Clock Is Ticking…… You Have 1 – 7 Days To Win Them!

The first exposure to YOU is obviously critically important. The subject line is absolutely critical to the open rate (how many people that get your email actually open it). You have less than 30 seconds to get their attention or they click and are gone. The action step required should be in the first section of your email. There is a balance in your communications to your new list subscriber from your PPC campaigns of personal branding and business.

Jonathan Budd proves emails can be very long and be effective and Mark’s style that fits with his brand strategy is more short to the point with a nice balance of personal branding and direct to the point business. To help you understand clearly what I mean an explanation of Jonathan’s brand which therefore determines his adwords/capture page/follow up strategy.

Jonathan as many marketers know markets his own marketing system to help marketers brand themselves and create automatically a funded proposal prospecting. (funded proposal is where as you prospect, you make money on the people that say NO to your primary business as well as recruit people and make backend sales.) Jonathan also coaches and mentors marketers and teaches personal development. TIP:There is a HUGE hungry market wanting personal development products training!$$

Jonathan’s PPC ads and capture pages ATTRACT those exact people and so in his follow up he has long videos about personal development and long written emails teaching personal development and mindset of entrepreneurs. Do you see the flow of it and how it makes sense…and more importantly makes you money!

Much More I Will Share From PPC Mastery #2……

There will be a part 2 of this post because there is some equally powerful strategies and “Golden Nuggets” that will make an IMMEDIATE impact on your business. I like many use the term “Golden Nugget” to mean a piece of information so powerful and effective by itself, that it is worth paying for to know the secret.

As always, please leave a comment and get a nice backlink for your site or your blog and possibly more traffic!

Greg Taylor  Internet MLM Mentor

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