Internet MLM Mentor

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This is PART 2 of the knowledge I learned on the 2nd PPC Mastery series with Mark Hoverson and Jonathan Budd

First to recap:

The secret to domaination in pay per click advertising is FOLLOW UP !!

FOLLOW UP is what make your ad dollars pay you after you are getting  a 2% plus click through rate (CTR) and a capture rate from capture page of 15 -20%

The place these PPC prospects land,your store (sales page) should be the environment they opted into. Your store should be WARM,UNIQUE,PERSONAL,and PROFESSIONAL.

You have 1-7 days to WIN them!!

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Concentrate your efforts in this first 7 day period! If you have been building big list and the list is not responsive, you have lost many of these people you PAID for with PPC advertising. You did not win those people in that first 7 days so you may have a big list of names that never open your emails or just delete them.

It’s OK! Now you can FIX it!

You are going to send 2 – 3 broadcast emails in the first week. Yes, this is in addition to your regular loaded emails. These emails should have a balance of personal branding and business content. The subject line is"CRITICAL " to the open rate! One easy FREE way to learn how to write killer subject lines is opt in to top PPC marketers in MLM and create a swipe file of some of the top subject lines for you to tweak and use for your emails.

Format of email should be quick couple sentences INTRO, then action link,business info, action link,and finally personal branding that you always tie into your business. Example of this type of branding would be telling about attending your child’s school performance in the morning on a weekday because of being full time in the home based business. It is an emotional pull on your prospect and branding you as an active parent with your child’s life while still talking about your business opportunity in a very casual way.

It is important to use different modalities to cover all the needs of your prospects. People take in information differently and if you only use text for them to read, you may be losing a large amount of your prospects. You want to use Video,Pictures,Ezine articles,Webinars mixed together or used in one email then use different info delivery in the next email.

The question was asked if the length of the email matters. Mark said that depends on you and your brand. You can do very long emails and it works or very short emails and it works. Jonathan Budd does extremely long emails and it works for him because he is in the personal development niche where Mark uses short to the point emails and makes about 50K a month so it is obviously working for him.

You can send one broadcast  email that is the warm and fuzzy….it could be a video of something that just helps touch people’s hearts. This is a powerful secret that all advertisers use. They connect their PRODUCT with the love and admiration we feel for a celebrity or personality. It could be a short inspirational story like the one Dr Wayne Dyer told on one of those TV seminars where each time I saw him tell it, I had tears running down my cheeks it was so beautiful. Think how your prospect would feel about YOU while they read this quick powerful emotional story that is on YOUR email. This stuff works!!

This session went almost 2 hours so I can’t put everything down here. I did give you the main highlights and concepts so you can take action and improve your results TODAY in your PPC campaigns and your list building efforts.

I have had many request from followers for me to do some more indepth live webinars on these concepts so leave a comment here or contact me on Facebook and let me know if you would be interested. I paid $500 to learn these PPC Mastery techniques, but to help others I was thinking just $10 per session and I will do 8 weeks of more detailed webinars as I learn and implement myself.

Please leave a comment here and get a juicy back link!!

GREG TAYLOR INTERNET MLM MENTOR

Technorati Tags: business internet marketing opportunity, greg taylor, internet mlm, internet multi level marketing, turnkey internet business

Internet and network marketing have merged creating more opportunity for the average person to create a six figure plus residual income.

It is no wonder so many people failed at MLM in the past before the rise in global use of the Internet. When I built my largest organization of over 21,000 paid members back around 1990, we were building MLM the "old school" way. The company grew to over 250,000 distributors in a little over 24 months and was mainly built with the old weekly meeting strategy. Everyone would drag friends, family, and strangers to the big opportunity presentations at a hotel. They started in homes and then grew to rec halls before growing to hundreds of attendees where you had to rent hotel ballroom space.

Internet MLM/network marketing has eliminated the expensive hard methods of home based business marketing.

Distributors had to buy these 30 page booklets to hand out to prospects that shared info on the company, management. the opportunity and the compensation plan. The company was started on a shoestring budget so one of the leaders created and printed these flip charts so people could do one on one presentations with prospects. Huge (WASTE) amount of time to make appointment and drive to meeting place and make presentation to one person.

MLM leaders were using conference calls to do group presentations but the phone technolgy had not advanced at this point. Prospects calling in had to call long distance to call in to the conference number. This was before the very common flat rate phone services that most everyone has not to mention cell phone FREE calling times as well as flat rate service.

Before the Internet and network marketing revolution, most companies had the professional video presentations produced professionally by the company. These had to be purchased for around $5 each by the MLM distributor and handed to prospect or spend more money and mail it to long distance prospects. Many of the more established companies produced expensive slick brochures on the products, company, and opportunity. In the "old school" method of marketing, distributors would spend about $15 per package of video and brochures with mailing cost to prospect one person. All these type things above is why the failure rate of  MLM companies was 98% and thousands of individuals in all the different companies failed.

Today the Internet and Network marketing have merged to create a level playing field and a "REAL" opportunity for the average person who is serious and motivated to build a long term residual income. Instead of the physical meeting you have GoToWebinar where people globally can meet online from the comfort of their home and see and hear a comlete opportunity presentation absolutely FREE. Companies have replicated sites where your prospect can read about products,the company,the opportunity, and the compensation 24 hours a day…at THEIR convenience. They can also view video presentations on the site 24/7.

Top producers in the industry take internet and network marketing to the next level with attraction marketing strategies creating their own blog or website to brand themselves and then the company. They use social media like Twitter, YouTube,Facebook, and Myspace to connect with people around the world so they can build relationships and promote themselves as a brand. They use  MLM Systems to automate the training and recruiting plus bring in passive automated income streams to help build their primary business.

There has never been a better time to start a home based business to prosper during these economically challenging times!!

Greg Taylor  Internet MLM Mentor

Technorati Tags: best mlm network marketing, home business internet marketing, Internet And Network Marketing, internet multi level marketing